App stores have become immensely crowded. To be able to stay afloat an app needs to be discoverable and engaging, in its own unique way. It’s a long way to go that starts with basic strategy and user segmentation.

ASO is a set of activities directed at improving app’s visibility in the store, its’ discoverability in search results and ranking. In simple words – it’s what we do to make our apps easier to find and compelling to download.