ASO is a set of activities directed at improving app’s visibility in the store, its’ discoverability in search results and ranking. In simple words – it’s what we do to make our apps easier to find and compelling to download.

App stores have become immensely crowded. To be able to stay afloat an app needs to be discoverable and engaging, in its own unique way. It’s a long way to go that starts with basic strategy and user segmentation.